"Rural Love 17" continues to focus on the lives of the villagers in Xiangyashan, especially the marriage crisis faced by several young couples. After Liu Neng recovered from cerebral thrombosis, many stories about family, marriage and emotions occurred in the village; Liu Ying transferred the flower garden to Shunzi in order to help Hong Xu solve the economic problem, which caused dissatisfaction from her husband Zhao Yutian and conflicts between the couple; Song Xiaofeng had a gap with his wife Song Qinglian due to overwork in running the homestay; couples and lovers such as Wang Xiaomeng and Xie Yongqiang, Bai Qingming and Li Yinping also faced their own emotional problems. Du Xiaoshuang, a college student village official, announced the "Most Beautiful Family" selection activity in the province, which stimulated the enthusiasm of the villagers to participate. Liu Neng established the "Xiangyashan Father-in-law Alliance" to save the precarious marriages of young people. Xie Guangkun, who was not willing to be outdone, formed the opposing camp "Xie Guangkun Team". Although the two sides had the same goals, they made a lot of jokes during the implementation process.